Are you ready to unlock the secrets of your website's performance and gain valuable insights into your online audience? Google Analytics is a powerful tool that can give you a deeper understanding of who is visiting your website, what they're doing there, and how to optimize your online presence for maximum impact.

Discover the fundamentals of Google Analytics in this beginner-level workshop. We’ll cover Google Analytics 4 (the new version, which became default in July 2023).

You’ll learn:

How Google Analytics works and how it can give your business a competitive edge
How to connect your website to Google Analytics and set up Google Analytics properly
How to identify the purpose and goals of your website, so you can use Google Analytics to make data-driven decisions to help grow your business
How to find the most valuable reports for your business inside Google Analytics 4
Laptop computers aren't absolutely necessary for this class, but we recommend bringing a laptop to follow along.

If you are experiencing symptoms of COVID-19, or have been in close contact with someone who is positive for COVID-19, please do not attend this workshop.