Events & Workshops.

In this free 60-minute online webinar, you’ll learn:

• Calculate your true Cost of Goods Sold (COGS)
• Understand unit economics and gross margins
• Build pricing that supports sustainable growth
• Improve cash flow and profitability

Revenue is exciting—but profit keeps your business alive.

Successful food founders understand their numbers. They know exactly what it costs to produce every unit, how much profit each sale generates, and how pricing decisions impact long-term growth.

This practical session will cover:

• Cost of Goods Sold (COGS)
• Gross margin analysis
• Unit economics
• Cash flow fundamentals
• Break-even analysis
• Financial forecasting
• Pricing strategies for wholesale and retail

Participants will receive a comprehensive Excel financial forecasting tool with completed examples to help build cash flow projections, pricing models and profitability forecasts.

Leave with the confidence to price strategically and make financial decisions that support sustainable growth.

Cost

The CRA Liaison Officer tax seminar targets newer small businesses or potential new start-ups. This webinar help:

• Explain common tax errors, what causes them and how to avoid them
• Demonstrate how to use financial benchmarks for relevant industries
• Provide information on the CRA’s services
• Explain general bookkeeping concepts and best practices

This seminar will provide small business owners with a general overview of the relationship between their business and taxation. It also allows participants the opportunity to speak directly to a representative from the CRA to ask any questions that they might have concerning business issues.

This session is in celebration of Small Business Month hosted by the Business Centre Guelph Wellington and proudly sponsored by Invest In Guelph!

The CRA Liaison Officer tax seminar targets newer small businesses or potential new start-ups. This webinar help:

• Explain common tax errors, what causes them and how to avoid them
• Demonstrate how to use financial benchmarks for relevant industries
• Provide information on the CRA’s services
• Explain general bookkeeping concepts and best practices

This seminar will provide small business owners with a general overview of the relationship between their business and taxation. It also allows participants the opportunity to speak directly to a representative from the CRA to ask any questions that they might have concerning business issues.

This session is for you if you have a food or beverage product that needs the perfect brand to suit the right market.

In this free 60-minute online seminar learn about:

• Why YOU are your brand as a new food or beverage business
• What to consider when creating a visual identity for your company
• What does marketing in 2026 look like?

Amanda DeVries of Eye Candy Design specializes in branding food and beverage companies. In this webinar, Amanda will share her expert insight, from how to create your brand, how to retain and grow your brand to what sort of colours and typography styles are right for your product. You will learn the difference between designing for store shelves vs. food markets vs. digital spaces. She will also cover tips for working with a graphic designer and determining exactly who your product is for. As Amanda advises, “if your product is for everyone, then you are selling to no one”. Know your target market.

You will leave with a better understanding of how to brand and market your product in the food and beverage industry!

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This session is for you if you are starting a food business and want to make sure you are producing safe products right from the start.

In this free 60-minute online seminar learn about:

• Basic Food Safety Principles Every Business Must Know
• Practical Food Safety Practices for Production
• Common mistakes to avoid when starting your food business

When you’re launching a food product, understanding food safety is essential not only for protecting your customers, but also for meeting regulatory expectations and building retailer trust. In this session, Lisa Cove, Food Safety Consultant and Founder of Shelf Ready Inc., will walk you through simple, actionable steps you can take to build food safety into your business from the very beginning, without getting overwhelmed by regulations.

You’ll leave with a clear understanding of basic food safety expectations, practical steps you can implement immediately, and the confidence to move your food business forward safely!

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This session is for founders preparing products for retail shelves, online sales or wholesale distribution.

In this free 60-minute online webinar, you’ll learn:

• Packaging that protects and sells your product
• Canadian food labelling requirements
• Common compliance mistakes to avoid

Your package is often your first salesperson.

It has just seconds to capture attention, communicate your brand and meet regulatory requirements—all while protecting product quality. Join Nicole Haney, former Founder & CEO of Boho Bars, as she shares practical lessons from bringing packaged food products to market.

You’ll learn about:

• Packaging selection
• Mandatory labelling requirements
• Shelf appeal
• Consumer communication
• Retail expectations
• Common packaging and labelling pitfalls.

Leave with a clearer understanding of how great packaging combines compliance, functionality and marketing to help increase sales and build consumer confidence.

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