Spoon In began as a smoothie pop-up in the heart of downtown Georgetown, then shifted into the Farmer's Market scene, where they met many amazing connections. Unfortunately, the 2020 closures led them to re-evaluate their business model. This was the push they needed! Through the contactless era of lockdowns, they transformed their favourite smoothie bowls into something delicious you could enjoy right in the comfort of your own home.        

Amber and her team created a nutritionally balanced smoothie bowl that is filled with the flavours you love, ready when you are. If there is one thing they've learned, it is that life can be complicated, busy, and down right exhausting, but your food doesn't have to be. 

With the help from mentors from Starter Company Plus, and later Rhyze Ventures, Amber expanded her sales channels which now include 19 retail partners and cafes, and e-commerce sales through their website.